Britain's Betting Landscape Evolves with New Player Trends and Digital Innovations
Petra Patterson · Jul 28, 2026

UK Gambling Commission Releases Third GSGB Annual Report with Three-Year Trends on Participation and Harms
The UK Gambling Commission has published the third annual report from its Gambling Survey for Great Britain, and this edition marks the first time officials can draw on three consecutive years of consistent trend data. Covering responses from more than 20,000 participants collected throughout 2025, the survey tracks gambling participation, behaviours, attitudes and harms across the country. Researchers designed the GSGB to deliver comparable statistics year after year, which allows direct comparison of participation rates and problem gambling indicators from 2023 through 2025. Data collection relied on a large, nationally representative sample that captures both online and land-based activity. Because the same methodology applied across all three waves, analysts can now identify whether rates have shifted or remained steady without the distortions that arise from changing survey instruments. The report therefore supplies regulators, operators and public health bodies with the clearest picture yet of how gambling patterns evolve over time in Great Britain.Stable Problem Gambling Rates Across Three Years
Problem gambling prevalence stayed at 2.4 percent when measured by a PGSI score of 8 or higher. This figure matches the rate recorded in the previous two annual reports, which means the proportion of respondents classified as problem gamblers has not changed measurably since the survey series began. The stability extends to several related indicators, including the share of people reporting any negative consequences from gambling and the percentage who say they have tried to cut back or stop. Additional PGSI categories also showed little movement. Moderate-risk gambling (scores of 3 to 7) and low-risk gambling (scores of 1 to 2) remained within the same narrow bands observed in 2023 and 2024. Observers note that the consistency across multiple harm metrics suggests the underlying drivers of problematic play have not produced detectable population-level change during the three-year window.Insights into Motivations for Gambling
The 2025 wave added detailed questions about why people gamble, and responses reveal several consistent themes. The most frequently cited reasons include the chance to win money, entertainment value and social aspects such as betting with friends or family. A smaller but notable group mentioned using gambling as a way to escape everyday stress or to pass time. These motivational patterns held steady across demographic groups, although the balance between financial and recreational drivers varied by age and gambling type. Younger respondents more often listed excitement and social interaction, while older participants placed greater weight on the possibility of monetary returns. The survey does not attempt to rank these motivations by strength; instead it simply records the reasons respondents themselves volunteered.